Better Business Focus – September 2020

You can now download the September issue of Better Business Focus. Please feel free to e-mail Better Business Focus to your friends or colleagues.

Better Business Focus is the essential key for business owners and managers. It achieves that by focusing on the way in which successful businesses compete and manage their organisations.  It focuses on how people are recruited, coached and developed; on how marketing and selling is undertaken in professional markets as well as in markets with intense competition; on how technology and the Internet is reshaping the face of domestic and home business; and on how people are being equipped with new skills and techniques. In short, it offers expert inspiration for a better business.

This Month’s articles include:

  • How fast will your business recover from the downturn? Now that we’re in the middle of an economic downturn, there’s a lot of discussion about how long it will take to begin a recovery. Is the recovery curve going to take the shape of a V (a quick recovery), a U (slower), or even the dreaded L (a long, slow recovery)?
  • SRISIIM 16th foundation day celebration International webinar on corporate governance – The road ahead: Corporate governance and strategic direction are what directors and boards do and should provide. My book Creating Excellence in the Boardroom begins with the sentence “If a company had a heart or a soul it would be found in the boardroom”.
  • Trust is a gamble, a noble one: Trust is, by definition, a gamble. Trusting is about taking risks–for a job to be done, for an agreement in good faith, for sharing information openly, for honesty and integrity in a relationship.
  • How to be a good leader post lockdown: Previous to COVID-19, good business leaders were perhaps associated with being transformational visionaries, workforce-centred role models with strong and extensive business experience and passion for what they did.  Post lockdown we may well be looking for something else in our business leaders including empathy for our employee and customer concerns and limitations, those who can show honesty, transparency and integrity, those who can adapt their business quickly and successfully to the completely different marketplace and those who know how to energise their workforce in difficult times.
  • Stop ‘telling it like it is’-Five ways to establish real trust in business: A lot of people confuse trustworthy with authentic.
  • Healthy Dissatisfaction: If you’re dissatisfied, there’s a reason.
  • If you can’t answer ‘Yes’ to 3 simple questions, your leadership intelligence is lower than you think: The best of leaders in the most desirable companies aren’t characters in some rose-colored Hollywood script. In these turbulent times, they are real humans beings with a wholehearted commitment to their people.
  • How consulting will likely change because of the Pandemic: The consulting industry was already being disrupted before the coronavirus. Now the disruption is accelerating.
  • Are you ready? Get set… Timely lesson.  “Green Shoots” or not, allowing grass to grow under one’s feet implies lost time.
  • The one key to success that nobody teaches you: Of all the things we do to ensure our success, one is more important than all else, and yet it’s only learned in the school of hard knocks.
  • Business Focus – key to small business success: One of the hardest exercises for small business owners is to figure out where they should focus to grow their business. Business owners are sometimes afraid to focus for fear of leaving money on the table. But to try to be everything to everybody, you confuse your audience and never achieve your true purpose. It prevents you from loving what you do and working with those who appreciate your expertise.
  • Time to take a social media vacation: A lot of professionals I know relieve stress with a few minutes on after they finish a phase of a project or need a break from their tasks.
  • Four things nobody ever tells you about Innovation: Every enterprise needs to innovate. It doesn’t matter whether you are a profit-seeking business, a non-profit organization or a government entity, the simple truth is that every business model fails eventually, because things change over time. We have to manage not for stability, but for disruption or face irrelevance.
  • How marketing has changed since the Pandemic: The pandemic has impacted all parts of businesses, marketing being no exception. But every challenge is an opportunity to learn and build resilience as we move forward. So, we reached out to fellow marketing experts to share their perspectives on the changes they have noticed and how they adapted since the coronavirus outbreak.
  • 17 super inspiring quotes about always being your best self: You’re unique. An original. There is no one like you, so why bother comparing yourself to others?
  • Treat your mind like your money: 30, 40, 50, 60…..     did you think of the number 70?  I want you to read the following sentence quickly: SILK, SILK, SILK, SILK, SILK, SILK,   What do cows drink?  Was your answer milk? Cows of course drink water.
  • Select your next big Innovation with an Innovation Market: How do you choose which of your many promising ideas should get the precious and limited resources needed to bring it to market?  Try using the wisdom of crowds.  Many companies do this with software products which allow people to comment or vote on ideas – and this is fine.  But if you do not have such an app or you just want something more immediate and engaging then try setting up an innovation market.  Here is it how it works.
  • Are you throwing enough mud at the wall? If you throw enough mud some sticks, they say. This usually applies to slandering or lying.  But let me talk to you about helpful mud.


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