You can now download the June issue of Better Business Focus HERE. Please feel free to share with your friends or colleagues.
This Month’s articles include:
Starting again, from a static state: “Lock-downs” stop most things. Inertia prevails. Momentum is lost. Critical mass is, well, less critical.
Mitigating risk in your marketing right now-This is not the time to be spending money on marketing that doesn’t work: Marketing in times of crisis can be a difficult thing for business owners. On the one hand, you have the urge to retreat and cut nonessential spending to protect your bottom line. But those cuts can end up hurting your business in the long run, which is why it’s crucial to learn how to mitigate your risks in the marketing pillar during times of uncertainty.
Working from home with kids during lockdown: For many of us working parents, the lockdown means a complete life change. Not just because we need to balance family and work life behind closed doors, but also to minimise the negative impact the crisis might have had on the business. As a mum of two small children, I can completely relate and the one advice I would give is to be kind – to yourself, to others around you and to your business.
You had me at hello….. In the wonderful film Jerry Maguire, Tom Cruise comes to Renee Zellweger’s house while she’s with a group of friends and launches into a long speech about why he wants to be with her. When Cruise is in full flow she says “Shut up. You had me at hello.”
Time spent in nature reduces our stress levels: Spending time in amongst nature is well known for its stress-reducing qualities, but that didn’t stop new research from Cornell University attempting to quantify the impact. The study found that as little as 10 minutes is enough to leave us feeling happier and more relaxed.
How the best leaders are already planning past the crisis: When a crisis disrupts the usual order of things, leaders can’t settle for just dealing with what’s in front of them today. They need to immediately begin looking ahead and planning for the future to make sure they’re prepared for what comes next—even if they have no idea what shape it will take.
Enabling your customers to achieve valuable outcomes. Reprioritising your target accounts: Having a clearly defined and actively worked new business target account list is a key strategy for anyone who is responsible for proactively developing their own territory (or who has BDR resources focused on their behalf).
5 Annoying Work Behaviours You Won’t Have To Deal With Again-These common workplace behaviours will simply disappear when we return to our offices: One thing is certain: office environments will need to radically change before workers can return safely. Open plan offices will need to be, well…, more closed up and hot-desking (one of the worst ideas of all time in any case) will be a true no-no.
Your eight point plan: Now is a good time to assess how you are coping with the Covid-19 crisis and to look ahead. We could be in some form of lockdown for a long time.
Dr Lynda Shaw
How to tackle feeling overwhelmed to increase productivity: Many of us struggle to cope with the heady mix of work pressures, family needs, health issues and a burgeoning social calendar, and we feel the answer lies in the need to address our time-management skills. We become more and more overburdened as jugglers of these spinning plates and feel increasingly overwhelmed.
Want to lift your spirits? These are 5 of the most effective foods for getting you there: Are the changing seasons getting you down? Do you feel unhappy at work or in general?
Strong leaders don’t run, they walk fast in times of crisis: Back in the 90s when I had an entertainment business I received a powerful lesson in how to be a strong leader. I was taught never run but walk quickly when there was a problem or crisis.
A new style of investor communication for a new world: Now that investor communication is conducted remotely, we are increasingly relying on Zoom. This means we all need to work even harder to get our messages across to investors. And it also means that we all have to work harder to stand out from the competition for access to capital.
5 noticeable traits you’ll find in smart and confident bosses: Back in my corporate HR management days, I partnered with the C-suite on several projects and had a front-row seat to the
leadership styles of my executive colleagues.
8 things to do to not lose trust while everyone is working remotely: Using the framework in The Book of Trust, here are a few ideas that would help make the time working remotely efficient and effective, and help prepare you for the day you go back to the office.
Do you want to make a point or do you want to make a difference? I recently took part in an online open forum for thought leaders. While we were discussing a wide range of topics, including the economic and social impact of previous crises, somebody came out and said, “You know, when this is all over we’re probably going to have another #Occupy movement.”
Self-Worth during Covid-19 – taking care of your professional life: Remember the days following 9/11? The “tornado effect” – cancelled flights, meetings, and total paralysis of investment. Back then, my entire pipeline evaporated in less than 7 days.
Why top performers ask for advice, not feedback: According to Harvard research, you’ll be much more likely to receive input, tips, and guidance you can actually use.
Innovating now for a post Covid-19 world: Covid-19 will change the way we behave, conduct business, and indeed how we innovate for years to come.