As a business owner, how often do you talk to your customers?
Before you launched your last marketing plan did you take the time to ask your customers some targeted questions about what they are looking for from your business?
Getting the marketing of your business right must involve your customers, after all without them you would not have a business.
Customer feedback helped Persil and Heinz change their marketing core offer, in fact Heinz changed their entire packaging of baked beans and the way they sold their products by listening to what their customers told them.
So, if large successful companies like them can do it, then so can you.
If you don’t talk to your customers about their concerns, issues and frustrations how can you ever really meet their ever-changing needs?
Don’t waste your money on marketing ‘sizzle’ if you are not going to invest time and energy in perfecting your core offer (your sausage).
Ask you customers some well-crafted answers today and base the future of your marketing and your business on the answers you receive.
That way you know you are giving your customers exactly what they want and it will give you the competitive advantage you are seeking.
Click here to read more about how to find out the ever-changing needs of your customers.