When it comes to competing with large retailers, is there a way to level the playing field? You may feel that the odds are stacked against you as a small business. It can be daunting when your competitors already have a head start.
Within your retail strategy you have two choices. You can emulate bigger businesses or do things differently and there are some practical ways to do this that don’t cost the earth.
When it comes to competing, a little can go a long way. It’s about making small changes that can single your business out and create a point of difference that points your potential customers in the right direction.
Small can be beautiful. There are advantages to being small that shouldn’t be overlooked.