• How can email marketing yield a serious payoff for you and your business?

    • If great email marketing can earn a business £34 for every £1 spent on it (statistic: Experian) wouldn’t it make sense to get your email marketing working better? But where to start? Start with a few small steps, improve your website, create some valuable content relevant to your target audience and build a series of […]

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  • How can a lesson in marketing from an interior designer boost the profits of your business?

    • Understanding the success of your brand and its relevance to your customers is vital to the long-term growth and success of your business. This might sound like an obvious thing to say… BUT What if your products and services are not selling? What if your business is not growing? What if you are no longer […]

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  • How can the sales of carpet tiles influence the way you sell your products and services

    • The 80-20 rule in business means that 20% of your time should be spent on the areas of your business that create 80% of your results. This ratio can help you become more efficient and more profitable. By identifying and focusing more time on the most important areas, you can achieve higher growth and better […]

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  • Are you missing out on future business because your marketing lacks relevance…

    • SPAM: Irrelevant messages sent on the internet to many recipients. We all get spam, emails that are irrelevant, potentially containing a virus and basically just a complete waste of time. Researchers have determined that over 25% of what lands in your inbox every week is SPAM. So, as a business owner using email to market […]

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  • What would make your business canary fall off its perch?

    • Why would any business owner only look back at their business’s previous results? What happens if you start measuring the actions your business takes to ensure a successful future for your business? Canary-like KPIs… Canaries ensured the survival of miners in the last century…if the canary stopped singing the miners knew to get out fast […]

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  • Reduce the risk to your business by making your website work seamlessly with your marketing…

    • Your website – if you are serious about growing your business with the right marketing, your website will be where you have invested most of your marketing money. This is your ‘shop window’, where you advertise your business, who you are, what you are about and what you do. This is also where all your […]

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  • Don’t waste your hard-earned profits on marketing ‘sizzle’ – spend it on marketing ‘sausages’!

    • When was the last time you took a close look at your marketing activity to see if it is really delivering the business performance you want? Before you jump in head-first committing time and money on the sizzle it pays to consider WTS ‘Where’s The Sausage’! Too often business owners rush to improve marketing ‘sizzle’ […]

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  • Apply the 80/20 principle in your business, like IBM did and watch your profits grow…

    • In 1963 IBM achieved a competitive advantage by applying 80/20 thinking to their business. They realised that 80% of a computers time was spent executing 20% of the operating code. So, IBM redesigned the entire operating software. The redesign had the 80/20 principle at its heart. They changed the software to make their computers faster, […]

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