• Make the right pricing choice and give your buyers a sense of control

    • We all like choice, too much choice can be mind boggling and overwhelming but we also don’t want to be offered just one choice. We like to feel in control, like we have made the decision and had the tools to make the right decision, this gives us a sense of power and ownership of […]

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  • Time to stop losing sleep over near misses (or worse) in your business…

    • Your business will avoid mistakes and see results improve when you habitually use checklists on your business critical tasks. Lead from the front. Regularly use checklists yourself and be seen doing it by your team, demonstrate the success that you have achieved by using a checklist. If you set the example, then your team will […]

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  • 4 tried and tested ways to ensure you master the science of pricing

    • Mastering the science of pricing and applying it to your business is a source of far greater profits. McKinsey, the global consulting firm, suggest that pricing has a bigger impact on your profits than anything else. Every business owner who is serious about profit growth should be equally serious about the science of pricing 1. Collect […]

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  • How can Ed Sheeran’s BHAG (Big Hairy Audacious Goal) help your business succeed?

    • Whether you like Ed Sheeran’s music or not, you will have heard of him. He is, without doubt, currently the biggest selling male artist and recently headlined Glastonbury! But, this success has not happened overnight, he is not a product of a music mogul or a television programme, he is a product of his own […]

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  • How can you help keep your business afloat with pricing anchors?

    • Anchoring is profoundly important to pricing for profit. Here’s why… A product is never really ‘cheap’ or ‘expensive’ it’s all relative. People like to compare prices when deciding on a purchase. If you are out shopping for a Television, you will look at the different models and compare the prices and the specification of each. […]

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  • What can business owners learn from GE and Jack Welch about stretch goals?

    • Scientific research and practical experiences at Jack Welch’s GE, suggest discomfort is the emotion you should feel about the goals you set yourself. Here’s why… Jack Welch was CEO at GE for 20 years. Jack pushed for uncomfortable stretch goals not attainable goals. In his 20 years as GE boss, he increased the company’s market value from $12 billion […]

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  • Do you really want your business critical tasks to happen without a checklist?

    • To begin with using a checklist may feel alien to you but even if you think you know which tasks are to be completed on a daily basis only the use of a checklist can guarantee that 1 or more of them is not missed. Checklists are even used by the cleverest of people. A […]

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  • Make PRODUCTIVE TIME to focus on achieving your business’s Big Hairy Audacious Goal

    • Running a business is hard, you have days when you have no time to yourself and if you do find some time, you are fatigued by the sheer effort of running your business… But… if you want to achieve your Big Hairy Audacious Goal (BHAG) and start a domino run to success then both the time and fatigue issues must be addressed. Getting […]

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