Mobile technology is changing the way we do business. Consumers now use smart devices to research, compare and purchase products and to communicate with your business. This is changing the way businesses need to operate at a fundamental level.
Are you missing business opportunities by overlooking this key technology trend?
As one of the fastest growing technologies, mobile technology will affect your business operations. For example, the increasing use of geolocation applications built into smart-phones opens up opportunities for location-based customer interactions. The speed of the technology itself is also a consideration. Research shows that slow-loading websites are much more likely to lose sales.
This article breaks down some of the data around mobile technology usage and how that is set to have a real impact on your bottom line. If you ignore these trends, not only are you turning a blind eye to your customer’s behaviour, but you’re leaving the door open for your competitors to take advantage.